No marketing plan can succeed without a creative counterpart. Research has shown that design-led companies consistently provide a greater return to shareholders compared to other companies as it distinguishes your business from competitors and promotes your values in alignment with your market. So, how do you find someone who is qualified to do the job, who you can trust to take care of your business as they would their own?

Your graphic designer emails you a proof and asks if you have any questions or changes. Now’s not the time to be distracted by beautiful design, you must thoroughly inspect the proof. If you’re new to working with creatives, and you’re not sure what to look for, here are some general proofing tips: