Discovering Your Authentic Brand:
A Workbook
A comprehensive guide to help you discover your unique business brand, define it, and launch it with intention.
If you have a business idea, you’ll also need a brand idea.
Have you been pursuing what you thought were important opportunities, that haven’t quite panned out? Perhaps the universe is trying to tell you something. Take some time to consider what YOU truly need right now in your life, such as a flexible schedule or more meaningful work. What step could you take TODAY to help you attain those needs?
Do you have a business idea you’d like to explore? Have you thought about – not just the product you would sell – but also what your business would stand for?
If you’re ready to explore your possibilities and generate a thorough plan, you must read Discovering Your Authentic Brand. It is a workbook designed to help you uncover opportunities, clarify your intentions, and make chronological decisions in launching your business brand from scratch. No matter your industry or business concept, the thought-provoking prompts can help you refine your brand idea to generate meaningful work around what’s important to you.
This book is for you if:
…you’ve considered entrepreneurship but you’re not sure where to start or how to specialize your business
… you have a freelance businesses you want to grow to replace your day job
…you want to do sufficient research and planning to minimize risk before going all-in with your business
… you’ve just started your business but something’s not quite working, and you want to refine your approach
This book is NOT for you if…
…you don’t want to dedicate the time, thought, and research required to produce your best possible brand
…you hate journaling, research, and making punch lists
…you want to learn how to design logos
…you want to invest in a franchise
If you want to start a businEss, start here. this is the tool you need to discover YOUR brand and take it to market.
RHONDA MEFFORD is a seasoned brand and book designer, strategist, writer, and educator. She is the founder of Frosting Creative Co. which helps small businesses validate, engage, sell, and share with authentic and impactful design products. When she's not nailing her vinyasas, she's obsessing over typography and eating tacos. She lives with her husband and kids in Louisville, Kentucky.
About the Author
Join the Club
Join the Club
You are invited to join a supportive community of new entrepreneurs and me to read Discovering Your Authentic Brand. We’ll discuss the readings and answer your questions together, to help you fully develop a niche brand that works for your life and business idea.
Sign up for FREE today, and here’s what you’ll get:
Reading schedule and reminders in your in-box (no spam, I promise!)
TWO live book discussions with the author and others working on their brand
Content review and discussion summary
SCHEDULE:
Session 1: Chapters 1-5: September 19, 2023, noon, ET
Session 2: Chapters 6-9: October 24, 2023, noon, ET
“I look forward to facilitating this discussion and creating the space for new entrepreneurs to unite. See you soon!”
– Rhonda Mefford