If I give my kids a cupcake, they’ll devour the frosting without eating much of the cake. Of course, the cake part is delicious but even toddlers know that the frosting is both beautiful and delicious—the vehicle for the temptation to indulge, and the veneer that makes the cake visually unique.

You may offer the best product or service on the planet, but no one would know about it if they weren’t first tempted to try it. Professional design is visceral, and people trust it.

A five-year study by McKinsey & Company (2018) confirmed that design-led companies have 32% more revenue and 56% higher returns to shareholders compared with other companies, which is one reason why we approach business challenges with design.

I’ve been an agency designer, in-house creative director, freelancer, college educator, and the owner of this studio. I love to organize content and solve challenges in an aesthetic and functional way. While we specialize in branding and long form solutions, the heart of my business is doing good work with good people that makes a difference.

By hiring Frosting Creative Co. you are keeping your tax dollars in the Louisville community. You are putting my kids in sports. You are helping kick ass creative specialists produce fulfilling work with the flexibility to raise their own tiny cake-eating humans. Teach us about your core mission, your audience, and your value proposition, and we’ll create an authentic and impactful creative solution.

Because good design is the frosting on the cake.

 Cheers,

Rhonda Mefford
President & Creative Director