Long Form Design

NO MATTER YOUR INDUSTRY, CUSTOM DESIGN CAN SUPPORT YOUR SUCCESS.

Businesses produce guides, catalogs, and reports for many reasons such as selling products, pitching ideas, or attracting investors. Even though digital media is everywhere, printed books maintain a stronghold in today’s business and marketing activities because it works!  

Printed materials secure your reader’s undivided attention. They invite the reader to browse your message without the mercy of internet speed or distractions like competing banner ads and email “dings.” Various screen and display sizes are no worry — a book looks the same whether you are reading it at work or at home. There are opportunities for omni-channel integration by incorporating elements like trackable QR codes, bounce backs, or artificial intelligence.  

What you put on your website could be the teaser that entices your reader to invest in your book that tells all of your story, or the part of your story beyond a paywall. Consider a printed piece as part of a promotional giveaway or a welcome kit. It’s an easy way to circulate your branding efforts without the need for Wi-Fi. You can support your message with fun folds, tactile textures, and special binding options that invites your readers to interact in memorable ways not possible with a screen. A well-designed print piece can cut through the digital clutter and leave a long-lasting impression, making even dull content seem interesting. 

Our Creative Difference

We strategically design your message to create intrigue; to encourage readers to open the front cover, engage with your message, and even share it with a friend. We use special design tricks to establish a clear hierarchy and guide your reader through the content with a pre-determined order and rhythm. We intentionally set type to increase comprehension within long blocks of text. And, we style and template each page — not only for design consistency, but also to save you time and money in producing a series.  

Unlike some designers, we actually read your copy (or we may even write it!). Textual errors can easily slip through the cracks and affect your business’ credibility. We proofread with fresh eyes all the text we lay out, looking for capitalization and spelling errors, punctuation, syntax consistencies, widows and orphans.

Finally, we offer quality stock and finishing recommendations to support your messaging and marketing strategies. We’ll match you with a great printer or digital publishing platform to help you meet your project goals, budget, and timeline. When your needs vary, we create editable templates that allow you to personalize your text without breaking the design, such as customizing a presentation with recipients’ names.

Common Long Form Design Projects:

Niche Magazine, Company Newsletter, Annual Report, Event Program, Playbill, Workbook, Course Book/Textbook, Manifesto, Product Sale Catalog, Media Kit, Case Study/White Paper, Novel, Short Story Collection, Company Handbook, Company Presentation, Promotional Marketing Handout, Travel Guide, Restaurant Menu, Pamphlet, Year-in-Review, Look Book, Service Guide, Pricing Brochure, Business Info Brochure, Direct Mail, Brand Standards Guide, Trend/Market Analysis, Photo Album