No marketing plan can succeed without a creative counterpart. Research has shown that design-led companies consistently provide a greater return to shareholders compared to other companies as it distinguishes your business from competitors and promotes your values in alignment with your market. So, how do you find someone who is qualified to do the job, who you can trust to take care of your business as they would their own?

As a business owner approaching your next major project, you’ll likely need some creative help. You could hire a freelancer, a design studio, an agency, or you could recruit a new employee. But when they all seem to offer the same work such as logo design and websites, how do you choose your creative superhero? Besides cost, what is the difference?