I begin every potential partnership with a meet-and-greet. It’s important I get to know the client as well as the business. But clients are sometimes surprised when we dive into the mission of the brand instead of their favorite colors.

Your graphic designer emails you a proof and asks if you have any questions or changes. Now’s not the time to be distracted by beautiful design, you must thoroughly inspect the proof. If you’re new to working with creatives, and you’re not sure what to look for, here are some general proofing tips: